You bring the expertise. SAM brings the intelligence.

Trusted by leading financial institutions and wealth firms
Why SAM

Intelligence you can trust

An LLM predicts the next plausible word. SAM computes the right answer — for the right household: the correct tax, cash-flow, and decumulation outcome, computed the same way every time. That's the difference between AI that sounds convincing and AI your firm can stand behind.

Tried and true

SAM isn't generative AI. It's an AI expert system built on codified financial planning best practices, that draws from a deterministic calculation engine: same inputs, same output, every time.

Every calculation, defensible

SAM weighs each client's goals, priorities, and risk tolerance to rank the strategies most likely to move a plan forward. Every recommendation is personalized and traces back to the inputs and logic behind it.

Frees advisors for the human work

SAM does the analysis, so your advisors spend time on the advice — and build the relationship only a human can.

Key capabilities

Build trust by recommending the right next move

SAM tests hundreds of strategies in real time, projecting each strategy against the plan, then ranking them with a cost-benefit algorithm that weighs the client's situation, goals, best practices, risk tolerance, and preferences.

Insights

Mind the gap

No single advisor can catch every gap, risk, and opportunity across a full book of business. SAM can. Surface insights directly on the advisor dashboard, so your team knows what's on track and what needs attention.

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Insights
Europe Vacation
107%
Progress
Insights
Retirement
85%
Progress
Insights
Legacy
$1.5M
Progress
Strategies content goes here.
SAM Score content goes here.

“What they've built is a paradigm shift in the way financial planning is done. It's more targeted, it's more accurate — it's doing more calculations than any human ever.”

Jason Pereira, Senior Partner & Financial Planner, Woodgate Financial Inc.
Add context. Remove friction.

Connect on client terms

Empower your advisors to deliver the advice only a human can give, exactly when the client is ready to engage.

The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
Add context. Remove friction.

Connect on client terms

Empower your advisors to deliver the advice only a human can give, exactly when the client is ready to engage.

The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
Add context. Remove friction.

Connect on client terms

Empower your advisors to deliver the advice only a human can give, exactly when the client is ready to engage.

The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
Who We Serve

Questions,
answered

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

Every model. One engine.

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