Hybrid financial planning & advice

Turn self-directed clients into advised relationships

Clients may start a plan on their own, then hit a decision they won't make without guidance. Our hybrid financial advice model closes that gap without wasting time. Clients move from a self-directed plan to an advisor or your call center the moment they need one.

Why SAM

Intelligence you can trust

An LLM predicts the next plausible word. SAM computes the right answer — for the right household: the correct tax, cash-flow, and decumulation outcome, computed the same way every time. That's the difference between AI that sounds convincing and AI your firm can stand behind.

Tried and true

SAM isn't generative AI. It's an AI expert system built on codified financial planning best practices, that draws from a deterministic calculation engine: same inputs, same output, every time.

Every calculation, defensible

SAM weighs each client's goals, priorities, and risk tolerance to rank the strategies most likely to move a plan forward. Every recommendation is personalized and traces back to the inputs and logic behind it.

Frees advisors for the human work

SAM does the analysis, so your advisors spend time on the advice — and build the relationship only a human can.

Add context. Remove friction.

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Empower your advisors to deliver the advice only a human can give, exactly when the client is ready to engage.

The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
The Coach

Advice clients act on

SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.

Lydia behavioral coaching experience
Who We Serve

Questions,
answered

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

How do I get started?

Our engine supports self-directed, hybrid, and advisor-led models based on client needs and advisor bandwidth. Match every client to the level of advice they want, from mass market to UHNW, and shift between digital and hybrid engagements without switching tools.

Any client. Any level of advice.

Advisor-led is one of three ways we deliver advice. See how we scale advisor-led advice with Digital and Collaborative solutions.