Human-led,
SAM-guided

The planning intelligence that turns every advisor into your most productive one — and earns your compliance team's confidence.

SAM is Conquest's proprietary AI expert system: deterministic, auditable, and built on codified financial planning best practices.

Not a large language model. Not generative AI. SAM (Strategic Advice Manager) is a trusted engine that helps your advisors deliver personalized plans at scale, with every recommendation traceable from input to output.

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The icon of Conquest's Strategic Advice Manager (SAM) animates to show it is thinking and providing new suggestions to the user.

Trusted by leading financial institutions and wealthfirms

Trusted by leading financial institutions and wealthfirms

Why SAM?

Intelligent advice

SAM weighs your clients' goals, priorities, and risk tolerance to surface the strategies most likely to move them forward. Every scenario has a defensible reason behind it.

Expertly guided

SAM isn't an LLM. It's a rules-based expert system AI built on codified financial planning best practices. Every strategy surfaced is tested and ranked against tax rules, regulatory compliance, and cash flow affordability. Expertise is built in, but you choose which suggestions to accept.

Client focused

When SAM handles complex calculations and data analysis, advisors not only save time. They can show up fully for client conversations that matter and give advice that goes beyond the numbers.

key capabilities

How SAM helps your advisors always know the right next move

Hundreds of suggestions are tested in real time: SAM projects each scenario against the plan, then ranks and prioritizes using a cost-benefit algorithm that considers the client's financial situation, goals, best practices, risk tolerance, and planning preferences.

insights

See what's hiding in every plan

Advisors can't catch every gap, risk, or opportunity across an entire book of business. SAM can. Insights are surfaced directly on the advisor dashboard to flag what's on track and what needs attention.

strategies

Evaluate more options, faster

A human advisor can hold a handful of strategies in mind at once. SAM evaluates them all simultaneously. The result is a prioritized, defensible action plan that advisors can present with confidence and compliance teams can stand behind.

Sam SCORE

A single metric that tells the whole story

Assess plan completeness and quality at a glance. As new strategies are applied or as life events shift a client's situation, the score updates in real time — giving advisors an instant read on where a plan stands.

FAQs

What is the Conquest Strategic Advice Manager (SAM)?

SAM is Conquest's proprietary planning engine. It is an AI expert system that analyzes each client's complete financial picture and surfaces ranked, actionable strategies. Unlike generative AI, SAM is a deterministic calculation engine: it produces auditable, repeatable results based on codified financial planning best practices.

Is SAM auditable?

Yes. And in today’s regulatory environment, that matters. Because it is an AI expert system, the deterministic calculation engine produces the same results every time, given the same inputs. A regulator, compliance officer, advisor, or end client in self-directed planning could re-run a scenario and get the same answer using the same inputs. Financial Planning advice in Canada (CRM2/CRM3), the US (Best Interest, DOL Fiduciary) and globally (UK FCA Targeted Support) is subject to regulatory scrutiny. If an advisor presents a strategy, a projection or plan to a client, there needs to be defensible and traceable paths from input to output. Therefore, a calculation engine combined with a strategy algorithm (like SAM, where the human is expected to be involved) provide an auditable chain of logic where every rate, tax rule, calculation, and result can be inspected and validated.

Is SAM generative AI or an LLM?

No. SAM is a proprietary deterministic calculation engine that does not contain or support an algorithm that learns and adapts. SAM is an expert system under the broad category of “Artificial Intelligence,” but it is a deterministic calculation engine or AI expert system. It is not an LLM or generative AI like the models from OpenAI, Anthropic and others; gen AI models will produce a slightly different response each and every time.

What regulatory frameworks does SAM support?

SAM guardrails are built to support jurisdictional compliance across multiple regulatory frameworks, including CRM2/CRM3 (Canada), Best Interest and DOL Fiduciary standards (U.S.), and FCA Targeted Support (UK).

How was the SAM system built?

SAM is builtleveraging a problem-solving architecture known as the “Blackboard System,” where each codified strategy is tested, ranked, and prioritized against a client’s current financial situation. SAM also considers goals entered, financial planning best practices, risk tolerance and planning preferences in the ranking and prioritization.

What are SAM strategies?

Strategies are fully encapsulated data changes representing common and opportunistic financial planning opportunities. Each strategy is guard-railed based on the relevant jurisdiction’s income tax rules, regulatory compliance, and cash flow affordability.

Does SAM hallucinate?

No. Because SAM is a calculation engine, any error is systematic and discoverable — not random. You can re-run the same inputs and get the same output every time. That’s fundamentally different from generative AI or popular LLMs, where errors are unpredictable and can appear in different forms each time.

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