Every client deserves a real plan

Empower your advisors to answer client questions and model life events across all segments, not just the ultra-high-net-worth. With multiple engagement models through a single tool, advisors can deliver advice based on proven guidance wherever clients engage.

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Trusted by leading financial institutions and wealth firms
Careers

Come build the next era of advice

We're a Canadian-born company and market leader making serious moves in the U.S. and beyond, and our success comes from our people. We're building a collaborative, mission-drive culture where we lean on each other's experience and solve hard problems

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Continuous advice

Any client.
Any channel.
Any experience.
One Platform.

From the mass-market saver to the complex UHNW household, we deliver the same planning depth across every segment, channel, and client type you serve. No need to rekey information across different tools.

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Real results

See what our customers have to say

Whether you’re at an RIA, broker-dealer, bank, credit union, group benefit provider, or insurance company — we help you deliver better guidance, deepen client relationships, capture more share of wallet, and grow your firm.

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Who we serve

The capabilities that change the math

The features that help you deliver better advice, faster, to more clients, and defend every plan.

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Fully open API

We're built on a fully open API, so we fit the stack you already run instead of forcing a rebuild. Data flows in and out cleanly, from plan creation through recommendation fulfillment. No need to log into our app. Our engine can power flexible UX options to fit your brand experience.

Adaptable and Scalable Advice

Most firms run up to five planning tools to cover the wealth continuum. We cover it with one. We deliver what you need from debt and cash flow to estate and business planning. Your clients keep the same experience as their needs grow, and you consolidate to run advice through a single platform.

Differentiated Advice Delivery

Your firm shouldn't look identical to everyone else's. We let you deliver financial guidance in your brand, including custom storytelling, video, imagery, your colors and fonts, so the output reflects your value proposition. Configure as much or as little of the experience as you want.

Compliance

Every plan is one you can defend. SAM Insights lets you build fiduciary guardrails directly into the planning process, stress-test against real-life scenarios, and apply volatility analysis and stochastic modeling where a client warrants it. Plan oversight keeps quality consistent and current across your firm so compliance stops being the thing that slows advice down.

Every model. One engine.

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